In the post-pandemic era, many businesses are looking for an affordable, high-return advertising option to get their businesses back on track. Customers are spending more time on the internet than ever before. In fact, according to Statista, a survey of U.S. social media users showed that 29.7% of respondents were now using social media for an additional 1 to 2 hours per day.
In light of this, many companies are turning to pay-per-click advertising (PPC) to build a large customer base from the billions of people active on the internet to help them move ahead of their competitors.
What Is PPC Marketing?
PPC, or pay-per-click, is a form of advertising where you pay a minimal fee each time someone clicks on one of your ads. PPC enables you to avoid expenses on forecasted impressions. Instead, you only pay for the traffic your ads generate, giving you complete control over your expenditure and performance.
The most widely used PPC advertising platforms are Google Ads, Microsoft Advertising, and Facebook Ads; however, given the stacks of searches and various options, Google is easily the most useful for any PPC campaign.
If you aren’t doing any PPC advertising, you’re likely missing out on priceless traffic and revenue. Need some proof? Here are just five compelling benefits of using PPC.
1. PPC Is Measurable and Trackable
With PPC campaigns, there is no secret about your performance. Companies like Redesign make it easier for you to see top-level data performance, including impressions, clicks, and conversions about your specific business goals. You can also calculate your expenditure and the amount of money you made during your campaign.
Other marketing efforts may not enable you to isolate and track your steps, including even SEO and magazine or billboard ads.
2. Quick Entry
It doesn’t matter where your business is at right now. You might be trailing your competitors by a mile, but you can catch up with them with PPC campaigns. Other advertising strategies such as SEO take longer to get the exact placement that PPC offers you within minutes of the launch.
Additionally, you will not be confined to your existing followers. You will be able to expand your reach to locate new prospective customers.
3. PPC Ads Produce Fast Results
Although organic ranking is a great option, it occasionally takes months or even years to rank on a search engine results page’s first page. If you are just starting your business, you probably don’t have the time to wait for organic or direct traffic to boost your content.
With PPC ads, you can fire your way up search engine results pages within a few minutes of launching your campaign.
4. PPC Ads Are Cost-Effective
PPC ad campaigns enable you to have total oversight on your expenditures; you will only pay when visitors click on the link leading to your homepage. In addition to the increase in online activity, you’ll undoubtedly reap huge dividends.
5. PPC Ads Help You Rank, Even With Low Domain Ratings
The usage of keywords has gradually become highly competitive. This makes it hard for a business with a low domain authority to get into the front row in terms of ranking and its market online. With PPC advertising, you can more easily get that coveted top ranking for keywords your customers are searching for, regardless of your current domain ratings.
Final Words
PPC advertising has proven to be a dependable and lucrative channel for many B2B, B2C, nonprofits, and other companies seeking fast, top-level traffic and conversions. The longer you wait to try it out, the longer you are missing out on the chance to maximize your profits while actively tracking the progress of your business.