Statistically speaking, nearly half of the customer experience begins with an online search. Evidently, an online presence for any business can prove to be a good marketing strategy.
Needless to say, SEO is one of the leading strategies to promote a business online. However, it might not still be as helpful as local SEO for businesses and SEO for startups small businesses that operate within a locality. Particularly, dentists who usually operate within a regional boundary.
Want to know how? Relax! We've got you covered.
This article will give you all the necessary insights into what goes into local SEO for dentists, and also how it helps with lead generation.
What is Local SEO for Dentists?
As the name suggests, it is the practice of promoting a dentist's online identity within a specified locality. It usually involves techniques like local listings and online promotions.
A report suggests, 35% of all search engine traffic comes from local searches.
Google considers regional signals to search for businesses that operate in local communities. As such, the ingredient for a successful local SEO strategy, as the experts at Ddsrank.com opine, is maintaining NAP consistency. It stands for Name, Address, and Phone Number of a business. In other words, business listings in any and all local directories should have the same NAP.
Of course, local SEO also involves other practices too, for example, paid promotions and social media marketing.
How does it Help with Lead Generation?
So far, it is evident that local SEO can help a dentist reach its potential patients within its operational area. However, it might still be a little unclear how it helps with lead generation for dentists.
Increased Website Traffic
As already mentioned, Google chooses local businesses over others for local searches to rank in search results. For example, if a search query is made about dentists in New York, Google would return with a list of local dentistry clinics. Thus, offering better visibility to the local businesses.
It needs no mention that higher visibility also brings along more website traffic. And when the traffic on a website increases, the chances for converting leads also increases. Besides, the traffic would be highly relevant for the local business. Hence, more business possibilities for local dentists.
Online Reputation Management
Often neglected but still, a key objective for local SEO practices is to manage online reputation for a business. The practice is usually included to help with negative reviews that can influence a business’s reputation.
Conventionally, reputation management for dentists involved word of mouth marketing, pamphlet distribution, and alike practices. However, with the changing times, these practices have also shifted to online media. Needless to say, when the local community knows of a good business, they are more likely to buy their services.
Contest Bigger Competitors
Most important of all the benefits that local SEO has to offer is that it proposes a neutral ground for local dentists. Yes, local practitioners can easily compete with their bigger renowned competitors who have both money and time to invest in branding efforts.
On top of this, local SEO also offers a more economical marketing option to dentists. Thus, increasing the chances of generating more quality leads.
By now, you must have a pretty good idea about how local SEO can help dentists grow their business and practice. Notably, it not only helps with lead generation but also with gradual branding efforts.