6 Website Performance Metrics to Track Your Content's Success


Have you recently created your website for people around the world to view? Are you unsure about how many people are visiting your site and buying?

When it comes to how much traffic your website is getting, metrics can be a vital clue into your visits.

It is essential to pay attention to various website performance metrics. This guide explains six website performance metrics to track your content's success.

What Are Website Performance Metrics?

Website performance metrics are a group of data that can be viewed by the site owner. This data will inform them on how well their website is doing in different areas.

You can see the highs and lows of your site, which will tell you what areas need improving.

1. Traffic

Your website's traffic is the primary metric you should try and improve on. Without traffic, the other metrics would read zero.

Website traffic metrics show how many people visit your site. This can be split into three areas:
  • Users;
  • Your users are the total amount of unique visits to your site;
  • A unique visit only classes as the first time someone visits your site;
  • Page Views;
  • Your page views show how many times your page has been viewed in total;
  • This total could be one person visiting many times;
  • Unique Page Views;
  • The unique page views are the unique visits for each individual person;
  • If one person visits your site many times, your unique page view would still be one.
From this information, you can take how popular your site is by how high each aspect of traffic is. The higher the traffic, the more popular your page is.

2. Engagement

The traffic shows how many people come to your site. The engagement shows how to measure website performance with those people who visit.

It's all well and good seeing how many people come to your site. But you also need to know what they do while they are there.

Website heatmaps are a great way to track the engagement of your page. Enterprise heatmaps will show you the travel path of the visitor's mouse. The red areas of the map will state the most popular mouse destinations.

If you have a high engagement, this shows that your site is effective enough to keep your visitors with you. You can raise your engagement through your content.

3. Social Media

Some companies will have social media accounts, such as Instagram, alongside their website. Using social media is also another great way to track your performance.

You can check how many visits your page gets and how many have engaged in your posts on social media.

You can also receive a breakdown of your demographic. Such as your followers' age, sex, and location. You can even view what time of day your followers are mostly online.

This will show you who your company is popular with and who you may need to target to increase your followers.

Add links on your social media pages with your site. This will give you a higher chance of sending your followers to visit.

4. Sales or Conversions

Does your site sell products or services? Your biggest goal could be to have high traffic to sale ratio. The traffic to sale ratio would be a conversion.

Your conversion is a great way how to measure website success for your company. The higher the conversion rate, the better the website.

Some companies will allow you to view your page value as well. You will be shown the average revenue that each page has generated.

5. SEO Performance

Search Engine Optimization is a massive part of the modern-day internet. If your website has a high SEO, it will be showing higher on such sites as Google.

Some website providers will give you the option to improve your SEO. To enhance your SEO, you will need to find keywords for your site.

Keywords are used to link the search engine to your site each time someone types them into the search bar.

Your SERP shows how high you rank within search engines. The higher the rank, the more likely you will be on the first page of a search.

No one wants to be eight pages in. People will grow bored of searching before they get to your site. 
If your SERP stays the same or improves, this means your site is becoming more trustworthy.

6. Authority

The Authority of your site shows how trust worth search engines find your site. The higher the Authority, the more likely the search engine will share it with the browsers.

Your Authority will begin at 0 or 1 and can grow as high as 100. It's near impossible to hit 100. Even Google isn't at 100.

Your website will have two types of Authority scores, the Domain Authority and the Page Authority.

Your Domain Authority is the overall score for your complete site. Whereas Page Authority will score each individual page, your site contains. You may have a high Page Authority but a low Domain Authority, or vice versa.

Increase Your Website Traffic

Now you know which website performance metrics you should keep an eye on and improve.

Check the traffic to your site. Use heatmaps to find the most engaging part of your site.

Engage more in your social media. Revise your site to drive your conversation rates higher.

Research your SEO improvement tactics to improve your visibility. Reach new rights with your Authority.

Feel free to head over to our other blogs on subjects such as Ethical Hacking and Gadgets.

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