The Right Step-By-Step Process of Video Production for Brand Promotion


Businesses have lots of choices in video marketing like explainer videos, product reviews, animation videos, tutorials, vlogs, video ads, and video testimonials. Animated video acts as an engaging medium that is easy to manage, cost-effective, and helps you focus on critical points. Here are some crucial steps involved in animation video production for brand promotion.

Step 1- Project Research

In this stage, the video production company will ask you about business needs and objectives. Some of the questions you need to answer are:
  • Why do you need an animation video?
  • Where and how do you plan to use it?
  • What will be the mood of the video? – formal or informal
  • What type of animated video do you want? – a screencast, an app or extension video, or an explainer video.

Step 2 – Scriptwriting

It is a crucial stage in animation video production as a good screenplay is the primary element of success. According to video production experts, only a good thought script will translate into a well-performing video. Keeping the audience engaged throughout the video is a challenging task, and hence you need an excellent script to shape a clear message and deliver it effectively to your audience.

Step 3 – Storyboarding

A storyboard refers to the sequence of drawings that represent the shots planned in your animated video. Storyboarding is a crucial step of animation film production as it clearly shows who the shots work and how the story will flow. It is also important because it allows video producers to eliminate the inappropriateness of concepts and visuals quickly. All this saves time that would be otherwise spent on revisions.

Step 4 – Voice-Recording

Almost every animation video, irrespective of the type, will have some voice makeover. The video production will pick a voice that suits the animation video style and mood.

The production agency has professional connections with several voice artists in the creative network. After the client's script and storyboard are approved, the voice artist starts recording and finishes the task within a few hours, depending on the project size.

Step 5 – Video Production

As per the latest report, animated videos are quite popular, and 59% of marketers use animated explainer videos. The popularity of animated videos is because 95% of the audience can retain the message given in the video.

The video production stage involves creating a draft of the first video. The production stage comes after storyboarding and voice-recording. In this stage, the illustrations go alive, and they are transformed into an eye-catching animated video. The video production company shows the outcome to the client, and the work is tabled for suggestions and comments.

The suggestions and comments are more directed to make the video better and aligned to business objectives.

Step 6 – Sound and Music effects

After the video designers and editors are done with their final edits, the sound designer begins their work of adding sound and music effects to make the video more immersive and memorable. The sound designer chooses exciting sound effects and engaging music that maintains the general mood and style of animated video.

Step 7 - Publishing and Marketing

After the client approves the completed video, the video production company delivers videos in all possible resolutions to different marketing platforms.

To sum up, these are essential steps in animated video production used for brand promotion.

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