Digital marketing focuses on attracting people because you can only get the expected results if you can bring the right audience. For many years, the best method of attracting potential customers was paid for. Thankfully, there have been significant developments in the internet leading to better methods of attracting potential customers.
Today, you can get visits to your website without having to spend any money on ads. This is called organic traffic and it happens to be the top goal of many businesses is to get customers. This article discusses everything you should know about this organic traffic.
Understanding organic traffic
All the visits that your digital channel, such as your company’s website receives are known as traffic. Remember that organic traffic is simply the visits that you get without using ads. In most cases, this type of traffic tends to come from search engines, such as Bing and Google.
The truth is that organic traffic involves some costs because the strategies you need to implement to attract visitors usually take time and cost money. The key difference between paid traffic and organic traffic is that you can invest money once with organic traffic to achieve the results in the long run. For example, a blog article can cost money and take time to produce, but it may generate great results over time. On the other hand, an ad can produce the expected results as long as you are willing to pay for it.
Ranking on Google
By now you may be wondering how long does it take to rank on Google. Well, the length of time it takes to rank on Google depends on how Google ranks pages. There are many factors that Google considers to rank pages. These include page-level factors like the location of the keyword and the number of times the keyword appears on the page. Other factors are domain factors like domain registration and age, user interaction factors, and site-specific factors, such as content quality.
In short, it usually takes between 3 and 6 months to rank on Google. Even if you fail to rank during this timeline, it doesn’t mean that your SEO strategy has failed. This is because how long it takes to work depends on whether you are doing the right thing and what you are doing.
The most important thing you can do is to follow the rules of Google. In other words, you can follow its rules to rank on Google because it’s impossible to trick Google. It’s worth noting that Google tends to change its rules regularly within a year by providing more search algorithm updates. Therefore, it’s a good idea to work with a reputable SEO firm to get the best results.
Further, there are usually several factors that can help your page search results ranking. As a result, it can all depend on whether you want to follow Google’s rules to rank well. You also have to focus on and understand some of the factors that affect SEO.