Data is king for businesses. With all of the data companies can tap into, possibilities are endless for growth and success of businesses. And you might say that it is easier said than done. However, software and technology today begs to differ. Customer Relationship Management (CRM) platforms have been the way for business teams to access data and use it to work with consumers and clients. However, much of the default fields in CRM platforms only provide account managers and other team members general information such as name, company, and email address. Businesses are wanting more data so they can understand more about consumers and meet the needs of current customers. Product usage data, event data, and custom audiences are kept in data clouds. But for sales and marketing teams to truly understand customers, they need access to this data. With access to this kind of data, business teams don’t have to just go by dashboards and averages when working with valuable clients. For this reason, many companies are switching to Salesforce snowflake. This allows for your valuable data to be readily available to business teams. Salesforce snowflake is the best way for everyone to have access to the essential data they need.
It’s Seamless
When syncing data from one place to the next, you might think it would be tricky to navigate. However, it’s practically seamless with Salesforce snowflake. You get to select the data you want from Snowflake and to go into Salesforce. Then, you choose Salesforce from the catalog and enter your credentials. By simply configuring the mappings from your query to the destination, you’ll be able to sync data whenever you want.
Schedule data Syncing
Along with it being seamless, you can set up a schedule for syncing data. Salesforce snowflake gives you the option to choose from a variety of basic and advanced scheduling options for syncing data. For example, you can schedule a data sync every five minutes or every five hours. Or you can pick a custom recurrence that works best for the company. You are in control of what data you sync and when you sync it.
Just SQL
Salesforce snowflake data syncing just requires SQL. You don’t have to build custom integrations, use scripts, or APIs. By using your existing dbt and other models, you are able to easily sync within the Modern Slack. This way, you get to put less focus on custom integrations and more focus on data models.
It equips business Teams
Before easy data syncing, business teams were forced to fill in the missing data on their own. They either had to create general guesses about a consumer or jump through hoops to access necessary data. Most likely, your business teams doesn’t know how to get information out of your data warehouse. This means they are asking your tech team to pull data for them every time they need it. Seamless and scheduled syncing gives everyone the same access to data and leaves your tech team to focus on projects that require their expertise. Account managers are now equipped with the most up to date information on consumers to drive growth and establish personal relationships with clients.
Failure Alerts
The data syncing process is practically hands off for your tech team. If something goes wrong, they are immediately alerted. They don’t have to sit and wait to see if the sync fails or not. The alerts give the ability to work on other projects and processes without being involved in the syncing unless necessary. When they are alerted, they can use the live debugger that records requests to fix errors. Your tech team even has the autonomy to customize error alerts. Default behaviors of an alert can be modified by selecting or deselecting if it's active for a ‘fatal error’ or a ‘row error’. An alert threshold can be established to only be notified when sync errors are above a certain percentage. By scaling alerts, your tech team can decide how much they need to be involved.
Warehouse becomes CDP
When your data warehouse becomes the single source of truth, there is no need for Customer Data Platforms (CDP). Your data warehouse already has all of your data. It’s much easier to use SQL to sync that data to your other platforms. With your data warehouse being the single source of truth, you can eliminate all of the other complicated platforms that create a headache when accessing data.
Make the Switch
There are many reasons why you should switch for your data needs. The process with Snowflake and Salesforce is seamless and easy to schedule data syncing. You also have the ability to set up failure alerts so your tech team can focus on other things. Your business teams will have access to the crucial data they need to make better informed business decisions. This way, everyone is working together towards the growth of your business.