7 Must-try ways for link building for agencies

As a business owner, it is crucial to differentiate your business in a highly competitive environment to develop your brand. After all, thousands of brands are vying to get in touch with potential clients. Many top leading businesses are using SEO strategies to help their brand reach their audience by ranking it on search engines like google, Bing, and Yahoo.

Link building in SEO is one of the top strategies for Google' ranking. This technique is about creating links pointing to your website from other websites. Additionally, Google considers link building important no matter how excellent the content on your web pages is. It will be challenging for Google to rank your site without these backlinks.

Therefore, this article will highlight seven link-building strategies that digital marketing agencies must try.

1. Replicating Your Competitors' SEO Backlinks

Observing who is linking to your competitor's websites is a big advantage. You can use these backlinks for your website. But always ensure that the links on the competitor's website are high-quality backlinks related to your niche.

There are a few tools like Ahrefs, SEMrush, and Link-Assistant, which help you to study competitors' backlinks. They are easy to use as you only need to type the competitor's URL and then press the backlinks button to proceed. The system will audit the URL and provide you with historical data, the number of backlinks, and the percentage of do-follow and no-follow links. 

Therefore, this is an excellent strategy of link building for agencies to keep an eye on their rivals. 

2. Broken Link-Building Strategy

Broken link building is a practice of finding backlinks that point to 404 pages on other websites. You can try contacting those websites to swap out the 404 links for one relevant page on your website. This is a fantastic approach to gain backlinks and give the website that links to your page.

There are two primary ways to find broken backlinks mentioned below:
  • Backlink tool: You can use a backlink analysis tool to locate high-quality do-follow links returning to a 404 page. To replace it, you must audit your website and determine whether you have a relevant landing page or content. By doing this, people will start landing in your content instead of a 404 page.
  • Analyzing website: You can audit a specific website to determine if it has any broken links or not. For a 404 page, try offering the site owner a replacement with a relevant page on your website or new content.

3. Regaining Missing Backlinks

The simplest and most effective link-building strategy is reclaiming old backlinks. You must try to understand the reason behind each cause; then, only you'll start taking steps to regain the link. The four common causes of link losses are listed below:
  • The author takes down your backlink from their page
  • The linking page has disappeared (404 error)
  • 301 redirection is performed on the connecting page
  • The referring page is no longer listed in Google's index
For instance, if you're using Ahrefs, try looking for Lost Links in the Site Explorer section. You can check the backlinks you've lost over the last week by going to" Site Explorer > enter your domain > Backlinks > Los."

4. Building Links with Images

Undoubtedly, people might click on images than plain text as they draw attention. Creating links with images and promoting them to attract the audience is worth increasing your backlinks. However, if you use an image as a backlink, ensure the link goes to the image and not the image directory. Links to image directories will result in traffic waste. Try setting up filters in your SEO tool to check if any target URLs are pointing to image directories. If you find your link pointing to the image directory, request the website owner for a replacement. They will be happy to link to an appropriate URL if you let them use your image on their website.

A man working on a laptop

5. Writing Guest Posts

Guest posting is a powerful technique to strengthen your link-building strategy. Publishing articles on good quality websites by a guest is known as guest posting. A guest can be another blogger in your niche, a content creation agency, or someone you hire specifically for this purpose.

Ensure to keep these two points in mind when submitting a guest post: 
  • Avoid submitting the same content to more than one blog
  • Focus on your target sites within your niche to get the potential audience.

6. Social Media Platforms

One strategy for obtaining links to your content is to get in touch with different people or websites. Utilizing social media is another excellent strategy to gain links and expand your audience simultaneously. Make sure to distribute your information on social media sites like Facebook and Instagram to showcase your work and connect with new audiences. You're sure to get backlinks when people like, share, and discuss your work on social media.

7. Connecting with Industry Experts

Engaging with your business through events can help expose your website to more individuals who may link to you. Consider joining online knowledge-sharing groups to have discussions and share high-quality links. Don't go overboard because doing so could make you seem spammy. Sharing information is the main objective here. If you're lucky, they might wish to connect with you.

Bottom line

This article has discussed some of the most effective link-building strategies you can use. However, link-building success does not happen overnight. You must put in your time and effort to establish authority. If you gain authority from those websites, you're doing the link-building effectively.

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