You must invest in marketing for your business enterprise to experience long-term growth. Without a sound marketing strategy, no one will come to know about your products and services. Marketing enhances your brand’s visibility. With enhanced visibility, your business will likely attract more potential customers.
Because marketing is critical, it can be a struggle for most business owners to decide whether to utilize in-house marketers or a third-party marketing agency. Luckily, this article will explain the pros and cons of each option to help you make an informed decision.
Hiring In-House Marketers
Pros
- They Have Physical Presence In Your Enterprise
One of the great advantages of working with internal employees to promote your business is that they’ll always be available when needed. Besides, you’ll be able to monitor their activities. So you can offer the needed support to ensure you get the best returns on your investment.
You may understand why digital media agencies are vital for inhousing. But having an in-house team means there is a continued, synchronous relay of knowledge within the organization—the overall framework and its nuances. This business knowledge is a critical complement to the industry knowledge of an external team.
- They Can Help You Complete Other Tasks
Although your in-house marketers specialize in their field, you can assign them role-related duties during urgent situations. For instance, if one of your customer-facing employees fails to report to work, you can ask a member of the marketing team to step in and answer customer messages or phone calls.
- They Are More Knowledgeable About Your Business
In-house marketers will eventually gain a better understanding of the business enterprise and the industry. Therefore, they’ll be able to market their company more efficiently.
Cons
- Working With In-House Marketers Can Be Expensive
One of the major disadvantages of working with in-house marketers is the costs associated with it. Compared to hiring an external team, recruiting new employees will likely cost you more money. Additionally, you must spend a significant amount to train and educate them about your company culture and their role in the company. Moreover, you must compensate in-house employees with monthly salaries and allowances irrespective of their productivity level.
- In-House Marketers May Not Be Experts In Everything
Marketing is a broad aspect with several subsections. These include but aren’t limited to content marketing, SEO marketing, social media marketing, and pay-per-click marketing. Most individual marketers are only experienced in some of these marketing principles. As such, an internal team can likely provide general marketing knowledge but can’t guarantee expertise in all forms of promotional campaigns or strategies.
Outsourcing Marketing Services
Pros
- You Work With A Full Team Of Experts
Most marketing agencies don’t just specialize in one area. They employ people who are knowledgeable in different areas. So they’ll be able to help you establish an integrated marketing strategy and achieve great success.
- You Will Save Lots Of Money
A marketing agency will ask for a service fee that can be significantly lesser than the costs of monthly salaries.
Besides, the hired service provider will likely provide services online. So you won’t spend any money hiring an office for them.
- You Will Adopt To New Technologies Quickly
Marketing agencies aren’t only experts in promotions. They’re also more knowledgeable about technology trends. The right company will advise you on the best and most modern marketing tools and strategies for your business. That ensures you remain on top of the latest technologies.
Cons
- You Don’t Have Full Control
One of the big issues with outsourced marketing is that you’ll find it difficult to maintain control over everything the hired service provider is doing. So you won’t be able to fully monitor how promotional campaigns are being monitored and performed. For that reason, ensure you partner with someone you can trust.
- You Can Lose Focus
Many marketing agencies provide services to multiple businesses simultaneously, so your project might not receive maximum focus. And that lack of focus could be detrimental to your marketing efforts and the success of your enterprise.
Takeaway
Whether to work with an in-house marketing team or advertising agency to promote your company will majorly depend on your needs and preference. However, they are some factors that can guide you. For instance, outsourcing could be an excellent option if you want a team of experts. But if you want someone who understands your business better, you can go with an in-house team. Weigh your options correctly and make the right choice.