Not all businesses nowadays need someone to give fliers and spin signs outside their building to market. While some still do that, most businesses carry out marketing online through search engine optimization (SEO).
In today’s competitive online landscape, you have to make more efforts to reach the first search engine results pages (SERPs). Unfortunately, the cut-and-dry SEO tactics aren’t enough anymore. This is when off-page SEO comes in handy.
While you should follow suit and perform off-page SEO as soon as possible, it’s understandable that you may put it off. After all, so many off-page techniques can confuse you and delay you from figuring out where to start. To help you out, here’s an off-page SEO checklist from a reputable SEO agency in Toronto. You can follow it or use it as a guideline for your campaign.
Backlinks
According to one of the best SEO agency Toronto firms, building high-quality backlinks from relevant and authoritative websites to your site can help improve its search engine ranking and domain authority.
These links are seen as a vote of confidence in your site’s content and can send signals to search engines that your site is a valuable resource. In simple terms, when search engines see these backlinks, it makes them think that your site is popular and being talked about by people. This works to your advantage, as your site will be considered more relevant to searches.
By the way, for those unfamiliar with the term domain authority, it’s a popularized metric on how a website could fare in the search engine rankings.
Guest Blogs
Another tip from the very same SEO agency in Toronto is to perform guest blogging. It can help you boost your reach and gain exposure for your brand. Guest blogging is collaborating with another website owner to post a blog post you wrote, which often contains a backlink. It’s a win-win, as the site owner can get free content.
If you have connections or have a bit of online popularity, you can send blog posts on authoritative websites. A few articles and backlinks on their pages can improve your site’s domain authority and search engine ranking.
Forum And Q&A Website Posts
Participating in forums and Q&A websites related to your niche and including a backlink in your signature—the string of text appearing in every post you submit—or profile can help drive traffic and improve your online visibility. Aside from exposing your backlink more to search engines, your participation can turn those websites into a source of online traffic.
Aside from that, posting in forums and Q&A websites will allow you to build relationships with other members of your niche community, leading to future collaborations and opportunities.
Social Media Promotion
Social media promotion shouldn’t come as a surprise to you. After all, promoting content on social media platforms has been the norm of most businesses’ SEO marketing strategy for the past few years. It’s effective at increasing engagement with your audience and driving traffic to your site.
Another benefit of promoting in social media is that it can help improve your site’s social signals, which search engines see as a positive ranking factor.
Influencer Collaboration
Before, you had to focus on building connections with bloggers to make them help promote you. Now, you should focus on influencers. They’re similar to bloggers but thrive on different platforms and often have a wider reach.
Influencers have made their way into the marketing world—having a niche of their own, aptly named influencer marketing, which you’ll need from them. This form of marketing allows you to gain exposure to your brand and reach a bigger audience by making the influencer become a brand ambassador for you.
Collaborating with influencers and making them market for you also allows you to build relationships with other influential members of your niche, which can lead to future collaborations.
Online Directory Submissions
Submitting your profile or website’s link in online directories is one of the classic off-page SEO methods in this list. Online directories list companies, organizations, websites, or whatever the directory specializes in. These directories help search engines and people find what they’re looking for. After all, search engines can be challenging to traverse the minute you need to go to the following pages of the SERPs.
Putting your website on relevant online directories can improve your business’s online presence and search engine ranking. Aside from your site’s URL, these websites allow you to list other business information, notably your contact information, which can help potential customers find your business more efficiently. In addition, some online directories are considered high-authority sites and can provide valuable backlinks to your website.
Conclusion
Using this off-page SEO checklist from one of the top SEO agencies in Toronto can be helpful for you to understand the power of off-page SEO and, at the same time, benefit from it. And while this checklist is comprehensive, there are more facets of off-page SEO for you to explore. Nonetheless, consistently following this list can improve your website’s search engine ranking.