Most purchases made online these days begin with Google: consumers search for the product they want to buy, compare options, read reviews, and choose from the first 5-10 websites in the Google search results. That is why the goal of any business, no matter the size or industry, has to ensure that its website is at the top of the search results.
This is when search engine optimization strategy, or SEO, comes into the picture. An effective SEO strategy can bring your business huge success, help you attract new clients, and stay competitive in the market. This strategy has already helped numerous businesses gain organic traffic from search engines, and some tips and tricks can help you jump on the bandwagon, too.
Tips for Your SEO Marketing Strategy
Google is getting better at understanding people’s needs and the context between their searches day by day. The first result in Google search gets a considerable amount of all clicks. Thus, the goal of any business is to get to the top of the search results and improve organic traffic with the help of an effective SEO strategy.
Let’s take a look at 4 smart tips that can help you improve your SEO marketing strategy and gain organic traffic.
Do keyword research in your industry
Keywords should never be the only thing you focus on when building an SEO plan, but they matter greatly. Keyword research is the primary step in your SEO journey, so approach it wisely.
When you do thorough keyword research, you find out which keywords are the best to target. Moreover, it helps you learn more about your customers’ needs and habits. Consequently, when doing keyword research, pay attention to the following factors:
Relevance
For your content to be ranked for a keyword, it needs to be relevant and provide the most value for the customers. It also needs to meet the searchers’ needs, be integrated into the text wisely, and be the best resource out there. Only then can you be sure that your website will be at the top of the search results. When you consider a specific keyword, you should review the search results page for it to see what exactly people are looking for. For example, if you type “chocolate cake,” Google has to consider whether a person wants to learn how to make a chocolate cake, know what chocolate cake is, or find out where to buy one in their city.
Volume
Make sure to use keywords that are actually searched for by people. Research keywords by their MSV – monthly search volume – and use those that are searched most frequently per month. Even though MSV is an important metric when assessing keyword value, it is not the only factor you should pay attention to. Sometimes, high-volume keywords only bring people with an intent to browse for info and no desire to purchase anything.
Take care of website SEO technical set-up
Let’s say you already have unique, informative content but still aren’t ranking high on search engines. The reason might be that you haven’t yet taken care of your technical SEO optimization. Search engine optimization techniques improve the technical aspects of your website to its highest efficiency. eCommerce conversion rates drop for every extra second it takes for a page to load.
Here is an SEO checklist that will help you take care of your website’s technical setup:
1 - Use SSL
2 - Make sure that your website is mobile-friendly
3 - Ensure that your website is fast
4 - Get rid of duplicate content
5 - Register your page with Google Search Console
If you need help with technical SEO, you can use one of the tools available online. For example, with Ninja Reports, you can check the SEO and PPC performance of any website, use its Website SEO Audit Tool, and conduct a deep technical scan of your webpage.
Build high-quality and relevant backlinks
Building relevant, high-quality backlinks is another essential part of a successful SEO strategy. A backlink is when another website references and links your page. It will bring more people to your page and help you build your client base. Moreover, you’ll gain domain authority faster.
To build backlinks, you should write relevant and engaging content that is more likely to be referenced by other companies. To make this process faster, you can try guest blogging. Guest blogging is when you write articles for another blog as a guest writer, but the articles are published with external links that lead to your site. Another great idea is to add more content that is easy to share on your pages, such as tables, videos, and other infographics.
Update and improve website content
Once you create content for your website, you need to constantly update it. It’s important to keep up with the times and ensure that all data presented on your page is relevant and up-to-date.
Updating your content has multiple benefits, ranging from increased organic traffic and more clicks to higher revenue and sales. If you want your page to stay at the top of Google search results, it should always remain relevant and be updated.
Wrapping Up
All businesses online these days share the same goal: to rank as high as possible on search pages. Years of experience with different marketing strategies have shown that SEO is the most effective among all the strategies. SEO is developing at full speed and has proven to be a great way of attracting new clients, generating leads, and growing a business.
An SEO strategy consists of more than just using the right keywords. It is also about the technical setup of your website, high-quality and relevant backlinks, relevant website content, and many other factors. Thus, the key is to approach this strategy with all seriousness and write content specifically tailored to your target audience.