On social media, you’ll often find pockets where like-minded people like to spend their time. It’s like that with the Instagram platform. It’s crucial that you tap into these niches if you hope to expand your influence.
What you want are likes, one of the metrics that indicate you are becoming popular. You’ve got an opportunity to purchase cheap Instagram likes on SocialsGrow, a popular company that sells engagement. That’s one way to jumpstart your marketing campaigns if you don’t really have the patience to wait and build up your engagement organically.
You should also focus on niches, though. We’ll talk about why that is in the following article.
What Are Instagram Niches?
This term refers to sections of Insta where people go to talk about specific things that interest them rather than more general topics. Some examples include:
- Animals,
- Politics,
- Music,
- Skincare and Beauty,
- Traveling,
- and Fitness.
There are many more specialized sections of the platform. The point is that when you focus on a single niche, you can more easily establish yourself as an expert and gain more Instagram likes on a daily basis. Ideally, you might keep posting content about a particular industry. You probably sell products or offer services having to do with that industry.
As you keep posting content having to do with it, you give the impression to whoever finds your account that you’re a leading expert. You know about that niche, and you’re able to talk about it authoritatively.
That’s a proven Instagram marketing tactic that has a history of working. You’re showing anyone interested in that niche that when they look at your posts, they’ll get the valuable information they can actually use. You should see some increased likes on Instagram, and buying your products or utilizing your services should soon follow.
You’ll See Higher Metrics Across the Board
Posting in a single industry has another interesting effect that you should soon notice if you do it. Say that you start a marketing campaign using Instagram. You use the following tactics:
- You post some behind-the-scenes videos about how you make your products;
- You allow a well-known guest to take over your IG feed for a day;
- You talk about a flash sale you’re having or a new product you have coming out.
Any of these are proven marketing tactics on the platform. If you try any of the above, you should see more Instagram likes from people who enjoy your content, but you’ll also notice higher numbers across all of the other metrics that matter the most.
Those include comments, shares, and followers. You want to see more of all of those, and posting in just one niche consistently often allows you to get what you need.
More people will comment about what you’re posting. More of them will share your videos and pictures with other platform users. More of them will start following you and bring you Instagram likes because they like what you have to say.
You’ll See More Engagement with Your Other Social Media Accounts
You should link up all of your social media pages. In addition to being active on Insta, you might also use:
- Twitter,
- YouTube,
- TikTok,
- Pinterest,
- and Facebook.
Interconnectivity helps you. By promoting content having to do with a specific industry on IG, you make it more likely users will want to see what you’re up to on other apps.
Coming up with winning content on one platform should increase Instagram likes, viewership, comments, and all of the other positive metrics on each of your other accounts or channels. By scoring big with the content you’re producing for the Insta, you should see a spillover effect for all of your other accounts.
You’ll Encourage Brand Loyalty
When someone becomes a fan of a brand, they might buy its products and services for years to come. Think about someone who likes the Pepsi brand of products. Their loyalty might result in thousands of dollars worth of business for the Pepsi Corporation over the years.
They might even pass that brand loyalty on to their kids, who will start buying Pepsi’s products once they’re old enough to start consuming. You’re looking for that same thing with your IG content.
By posting about a specific industry, you’re sending the signal that you’re one of the leading authorities about it. If someone likes your content on Instagram, they’ll keep coming back. Once they have bought something from you for the first time, it becomes considerably more likely they will do so again.
Once you’ve gotten that first all-important sale, you’ve won most of the battle. Getting someone to keep buying from you is nowhere near as challenging as getting them to open their wallet for the first time. Continually posting in the same narrow area on IG is one way to do that.
You’ll See More Activity on Your Company’s Website
When you set up a website for your business and create social media accounts at the same time, you’re creating what is called a sales funnel in the marketing world. Sales funnels are intended to get you more sales and generate more brand awareness. They do that by:
- Enticing people interested in your industry to make that first crucial purchase from you;
- Luring people to your website, where they might eventually buy your services and products;
- Getting more individuals to sign up for your newsletters, follow you on Insta, bring you Instagram likes, share your content, etc.
By posting in your particular niche on IG, you’ll often encourage people to check out your website as well as spend time on your social media channels. When you see more activity on your website, Google will reward you by boosting your site up the rankings for keywords having to do with your niche. It will correctly assume your website is more popular, and it will respond accordingly.
Leveraging Niches on Insta is a Proven Strategy that Works
Many times, when you fail on the platform, it’s because you’ve tried to cast too wide of a net. You’re posting about all kinds of things, and consequently, none of it is landing. The more you post about a particular topic or in a specific niche, the better you will become at it and the more Instagram likes you will receive. You’ll become an expert, even if you were not one already.
You are liable to get more loyal fans and enjoy all of the other perks we mentioned if you keep plugging away at one topic and creating content about it. Your growth is assured when you nail the formula for likable content and keep posting it consistently in the same niche, week after week.