Did you know?
94% of website first impressions are design-related. In this fast-paced business race, having a flawless, fast, and fantastic website is no longer a want but a need.
A study done in 2023 found that almost 71% of all businesses have a website. (Source: Forbs)
Another study says 78% of consumers rely on the Internet to look for a local business. (Source: Content Hacker)
So what does this all mean…
The fact is that businesses WITH websites will outrank and outearn those WITHOUT websites.
So, if you’re a business owner, you need a website.
And if you need a website, you can use AI to make the web design process quick and cutting-edge.
This article is all the help you need in this regard.
Designing and developing a website has now become more accessible than ever in this astonishing world of artificial intelligence.
Without further ado, let’s jump right in!
The Role of AI in Web Design
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| Source: Framer |
Wait!
Before diving in, let’s understand the fundamentals of AI and its application in the web design industry.
Artificial intelligence and machine learning have been a big help for those who know how to use it correctly.
While others are still worried that it’s a threat.
Their concern is genuine, but the next digital wave belongs to AI.
So you can either get on the bandwagon right now or in the future.
Because you don’t have an option to say “NO.”
Unless you want to get left behind, of course.
AI can automate tasks, enhance efficiency, and save heaps of the most valuable resource: time.
So, what is the debate even about?
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Benefits of AI in Web Design
As we discussed earlier, AI has been revitalizing the web design industry. Many experts from web design in Los Angeles, California, and worldwide claim it to be a lifesaver.
Below is how AI has been helping web designers all around the world:
Personalization
Since its advent, artificial intelligence has been astonishingly good at understanding consumers’ behavior.
And many in the industry are using it for their own good.
Have you seen how you always get ads for EXACTLY what you need?
Bet, you must have.
That’s AI.
The point is that, with the help of AI, designers can track what you’re doing on the site and what you spend the most time on.
This can help them determine what should be done more and what to refrain from.
The world-renowned company Coca-Cola implemented AI, known as Albert, to help them with marketing.
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| Source: Digital Transformation Skills |
Albert used machine learning powers to understand user behavior and targeted the most profitable customers, resulting in a sudden increase in return on investment (ROI.)
Efficiency
73% of US businesses use AI in some aspect of their business. (Source: SEMrush)
And it has been working wonders.
Business is on a rapid rise since the adoption of artificial intelligence.
AI is highly efficient. It can automate repetitive tasks that are very time-consuming if done manually, which can help one save a lot of time and energy.
Tasks as complex as designing a website could be completed in minutes.
Many artificial intelligence-powered online tools can create a website for you without any coding or design hurdles.
All you have to do is answer a few questions, and there you go! You have a professional, clean, and fast website ready for your business.
Implementation of AI Chatbots
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| AI Chatbot on Godaddy |
Another massive advantage of artificial intelligence is the implementation of AI chatbots. In 2022, 88% of users had at least one conversation with chatbots. (Source: dashly.io)
These chatbots can significantly decrease responsive time and solve basic problems with almost 100% efficiency.
This can help humans preserve energy for solving complex problems, which can be beneficial for both businesses and consumers.
Time-Saving
I can’t emphasize enough how important this is—not just in the web design industry but in any industry at all.
The outline of the article you’re reading now was created with artificial intelligence. A task that would have otherwise taken me significant time was completed within seconds.
Having said that, I can preserve my energy for more important tasks, like research and proofreading.
The same is the case with web designers. AI can design quality websites within minutes, which is a task that can take up to 40 hours.
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Writing Code
The world of coding is so complex that even veterans sometimes struggle to make it work. A gigantic project can crash within minutes because of the tiniest of mistakes.
And finding such mistakes in thousands of lines of code could be daunting.
And yes, you guessed it! AI can help with that as well.
Many AI-powered tools like Blackbox can help you pinpoint the catalyst, saving designers the hassle of going line-to-line hunting for the culprit.
Final Words
As you can see, AI has been a life changer in the web design industry. It can automate, innovate, and even terminate your mistakes.
For businesses that are stuck in the dilemma of using AI to reduce cost, here’s a fact: 36% of companies that used chatbots to improve lead generation claimed that, on average, chatbots could increase sales by 67%. (Source: Outgrow)
So, if you’re avoiding this integral technology in the hope of decreasing costs, I have terrible news for you. You’re only hurting your business in the long run.
Author Bio:
Emin S. has been working in the web design industry for over a decade, and in his free time, he loves writing articles just like the one you read now. He is the lead web designer at Los Angeles-based Amberd Design Studio.