Facebook is the most popular social media platform on the planet, with roughly 2.89 billion active users. As a result, the network has also become the most popular marketing platform, expanding its advertising network to suit many businesses.
Namely, Facebook's market share for digital advertising is 25%, making it the second-largest advertising option behind Google. So, marketing a business on Facebook has become the norm.
So let's see the three most important advantages of Facebook marketing for your business.
Facebook ads are 100% worth it
Suppose you want to use Facebook to reach a wider audience, generate new leads, and convert more customers. In that case, Facebook ads are both valuable and necessary, and this is why:
- Billions of people use Facebook daily, so placing a targeted ad on the platform increases your chances of reaching them.
- Facebook has no limits when it gives you reports and analytics about your ad performance. As a result, you will never have to guess what is working and what is not.
- The process of creating an ad is straightforward, and ads can be customized based on what exactly you are trying to accomplish. Also, you can get clicks and conversions for cheap and easily find new leads. And if that is not enough, you can also use ads to scale your content promotion and encourage customer loyalty.
However, there is one trick. Frequent algorithm updates make old bidding strategies obsolete. So, to stand out from your competition, you need to hire a Facebook ads agency to help you scale your digital marketing efforts. Creating, managing, and optimizing ad campaigns requires a substantial amount of time and effort, and an agency can relieve you of that burden. That, in turn, will leave you more space to do your business.
In addition, when you have an agency handling your marketing, you have access to professionals with various marketing and advertising skills and a good knowledge of your competition.
A Fan Page is excellent for visibility
You can create a (fan) page for your business on Facebook for free by establishing a business account that represents your company. The Fan Page looks similar to a Facebook Profile, but it offers unique tools for managing and tracking engagement.
Namely, a fan page is visible to all FB users, putting your company name in front of millions of people. In addition, as Facebook helps you harness the power of social networking, when your fan comments on your posts, their comment is visible to all people in the network. This setting increases your company's visibility without additional effort on your part.
Furthermore, suppose you post regularly, and your posts are informative. In that case, you can boost brand recognition and raise awareness for your products and services. In addition, Pages can also be a beneficial component of your search engine optimization plan. Filling out your page with detailed information and creating links to and from your main website can improve search engine rankings.
Ultimately, the Facebook Page Insights tool allows you to see how fans engage with your posts, helping you identify their needs and interests and better shape your products, services, and marketing efforts.
Facebook Groups can help you build community
Facebook groups are a powerful marketing tool that can help businesses attract new customers and engage current ones with exclusive content, community, and support. In addition, they are a great way to allow your audience to establish and grow new relationships. As a result, your followers will perceive your company as a brand they can trust and respect.
Furthermore, you can also use groups to connect with like-minded people from your industry and join ones where you think you can find your target audience. Of course, the best way to find a group of interest is to customize your search for groups based on multiple keywords. However, it is most likely that Facebook will also make suggestions based on your profile.
Remember, Facebook groups are all about authentic interaction. The more you contribute to the conversations, the more your name will become recognized and associated with industry leadership and expertise. Stay away from openly selling your products, as this is the quickest way to turn off the potential stream of leads and connections.
Conclusion
Facebook enables accessible communication between businesses and customers. Its casual nature allows you to build relationships with your customers on a personal level which is a feat that is nearly impossible with other marketing tools.
However, use the tools Facebook is offering strategically. Engage with people authentically- write on their walls, respond to their comments on your posts, converse in groups, or introduce people to each other. Before you know it, you will be able to grow your business.