TikTok has long been home to major global brands. Every day new players appear on the platform in the form of large and small businesses. Of course, they can no longer attract a wide audience without the help of third parties, so they often get TikTok followers on special services. This is a good way to become popular in a highly competitive environment.
The stereotype that this platform was created for children and there is only dance content is long gone. TikTok does not recommend children under the age of 12. This is prohibited by site safety rules. The core of the platform is users 25-35 years old.
The smart feed of the service is controlled by artificial intelligence, so it learns quickly. It is worth staying in the app for a while, and the algorithm adjusts the recommendations feed to suit your interests. Unlike Instagram or Youtube, you don't have to search for anything there. As a result, we spend an average of 50 minutes per day on the app, which is more than on Snapchat, Instagram, and Facebook.
Thanks to these statistics, many bloggers do not even need to contact any companies to get followers on TikTok, because user activity is incredibly high. Moreover, novice video makers are often recommended to all users.
The difference between promoting a business on TikTok and other social networks
The platform works only in the format of audiovisual content. The app requires not only the regularity of publications but also constant activity from users: likes, comments, and watching other people's videos. The service analyzes the amount of time devoted to the feed and promotes more engaged users more willingly. You can't log in, post, and log out.
TikTok makes it easy to find your viewer. To do this, speak to the audience in the language dictated by the site. This language is made up of formats that come and go, trends with expiration dates. But, above all, the platform assumes a live communication format that brings the brand closer to the end consumer.
Correct positioning is the key to the consumer. Positioning helps build a bridge between the audience and the business, builds customer loyalty and trust. Creative and competitive content will drive traffic to the site or other sites, increase conversions and provoke growth with minimal investment. A bonus worth remembering is loyalty and official support from the TikTok administration. The service is interested in the internal growth of the business, therefore it helps brands develop.
Tips for promoting your business on TikTok
The first step on the platform is market analysis. Study competitors and analyze other people's content. A little tip: pay attention to the comments under the posts of competitors. Use criticism, questions, and requests as recommendations.
Don't shoot ads, shoot content. Obvious advertising in a traditional form will harm the brand. Think about the values and benefits that the video gives to the viewer.
Determine what image you want to create and how to interact with the audience. Do not aim for complex formats right away, because the service requires a frequency of publications, so high regular performance is a must.