TikTok has swiftly grown to become one of the world's largest social media networks, with over 1 billion monthly active users. And in that regard, what once began as a fun video streaming tool for Generation Zers has radically changed the way marketers generate and distribute content for companies of all sizes.
In this post, we'll explain how to get followers on TikTok, more views and likes on your postings, as well as why TikTok should be an important aspect of your overall social media marketing strategy. In addition, we'll also go through how to use TikTok to market your offerings, engage better with prospective customers, and expand your business.
Create Original And Useful Material
When you start the app and read through the feed, the first thing you will notice is the apparently unlimited amount of video material on the site. To stand out in this flood of material, your films must be one-of-a-kind, captivating, and useful to both your viewers and your company. Here are some pointers to remember:
- Consider the platform's audience and nature. TikTok is a platform for fun, lively, and amusing content; you must learn how to adapt to this 'culture' while maintaining your own company brand and values.
- Avoid making videos that are extremely formal and rehearsed. The more genuine you are, the greater you will do on TikTok. Don't overthink the requirement for a high-end visual setup. As long as your concepts (and lighting) are excellent, you can simply film videos using your phone.
- Display the human aspect of your company. Bring your viewers behind the scenes of your workplace. Show off your employees' workstations or what they do during the day. Do you have a pet at the office? Allow them to greet the camera.
- Take advantage of trends and challenges. The brilliance of TikTok is that you never run out of creative video ideas. Simply check up trendy hashtags, music, and videos to participate. Remember to customize TikTok hashtags to make your company stand out.
Enhance Your Videos With Music And Effects
TikTok is mostly about bringing your social videos to the next level and having them recognized by using catchy, trendy music and creative effects.
Simply press “Add Sound” at the top of your page to access a vast library of audio clips organized into trending, recommended, and genres categories. Sounds that you like can be saved to the Favorites page for subsequent use.
You have the option to add a sound to your video before or after recording it, as well as to pre-recorded videos. You may access a variety of video editing capabilities from the recording page, in addition to adding audio to your recordings.
Determine When And How Frequently You Will Publish On Tiktok
Paying close attention to your audience's user behavior is one of the most critical practices for any social media platform, not only TikTok. When do they go online? Which days of each week do they most frequently utilize TikTok?
If you publish late at night when most of your clients are sleeping, for instance, you might not get as much involvement in the first few hours as you'd planned. Without that first buzz, your videos may not receive a boost from TikTok's algorithm.
Tiktok Allows You To Share User-Generated Content
It goes without saying that brands like user-generated content (UGC). It's the simplest (and sometimes least costly) way for some businesses, such as B2C, to buy and exchange high-performing content.
UGC is material created by users for your brand. With permission, you may share or republish this information with your own social media platforms in a variety of ways. Posting user-generated content is an excellent approach to feeding three birds with a single scone:
- Filling your TikTok feed with interesting videos on a regular basis;
- Rewarding current consumers by recognizing them;
- Using social proof to get new consumers.
Utilize TikTok Advertising
Even while TikTok does not prioritize monetization, businesses may still use the site to expand their following by running advertising that blends in with the rest of the content. TikTok allows you to run a range of advertisements such as in-feed ads, brand takeovers, and Top View ads.
Work With Tiktok Influencers
Finally, TikTok is a paradise for marketers interested in influencer marketing. On the site, there are many influencers of various levels, from giant influencers with millions of fans to micro-influencers with a few thousand followers. By reaching out via someone they trust, working with influencers may help you acquire new audiences and develop a respectable brand image.
Influencer collaborations on TikTok, when done correctly, may be extremely beneficial to your company. During the brainstorming and strategizing phases, be sure to collaborate with your targeted influencers.
To Sum It Up
TikTok is around to stay and its user base will only increase in the future. If you're not using it for your brand, you're passing up a huge opportunity for brand visibility, money, and engagement.