With good reason, the phrase "digital asset" has grown increasingly popular in marketing and creative communication. Venngage reports that 74% of marketers now use graphics in more than 70% of their content. Even then, there is still a gap between what is and is not a digital asset, despite the rise in its utilization. Is it a generic digital file? If not, what other requirements exist?
What Exactly are Digital Assets?
A digital asset is any digital content that an organization or person owns, including text, images, audio, video, and animations, according to Gartner's Glossary. In the past, many people believed that digital assets were limited to images and videos, but as time has gone on, we have begun to incorporate other digital files in our definition, such as spreadsheets, papers, and presentations.
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Although new digital formats are continually appearing in business, it's crucial to keep in mind that the file format is just one component of the definition of a digital asset. The value the asset provides to the business is how the other part of the definition of a digital asset is determined.
Digital Assets: Some Examples
Are you looking for ideas on how to utilize digital assets in your company? Here are some examples of digital assets and suggestions about how to utilize them most effectively.
Photos
Your visual language's building pieces are like photos. You may mix and match such assets across different things, like your website, by compiling a library of images that reflect your goal brand. The benefit of previously curating a collection of branded images is that whenever you use them to build secondary assets, your brand will be evident.
Videos
It's not difficult to recognize the usefulness of video in your marketing initiatives when 87% of marketers claim that it provides a good ROI. In a world that is becoming more and more digital, being able to communicate with your audience more quickly and personally is crucial. This is why you should take care of what content you include in your videos and how to make it interesting for your audience by consulting with the best video production companies.
Logos
Your logo is a simple and fast method for customers to understand your brand. As an illustration, consider McDonald's golden arch emblem. Customers are reminded of the restaurant's name and of its product, golden french fries, by the emblem.
Brand Colors and Fonts
You may give your marketing materials a little personality by using brand typefaces and colors. Serif typefaces are more traditional, whilst sans serif fonts are often seen as more informal. A variety of emotions may be evoked by colors. Yellow tends to be stimulating, whereas blue tends to be more soothing. Your brand may develop a voice based on how you combine its typefaces and colors.
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Icons
Using icons on your website is a terrific approach to drawing attention to something crucial. When highlighting the site's value propositions, such as a price match promise, Lou Haverty of Enhanced Leisure employs icons in this instance. Making the most crucial elements text-based and visually appealing helps to guarantee that visitors to your website won't miss them.
Code Excerpts
Your audience may be visually communicated with in more ways than only via images and moving pictures. You may use code snippets to build a branded, unified user experience for your website or app. Use corporate code snippets to your advantage by using the same table of contents code on all of your blogs, for instance. A customized scrolling effect, like the one on our website, might also be made.
Spreadsheets
Spreadsheets may also be a terrific method to provide value, depending on who your target audience is. This Quicken Loans worksheet organizes key costs to provide a breakdown of how much building your own house will cost. Prospective house builder may sum their anticipated costs for each category to determine their final cost.
Sketches
You understand how crucial it is to have a record of your drawings whether you work in the fashion or interior design industry. Graphic design software is currently used by many designers to create digital sketches. Before creating the final product, ideas are often created and shared via sketches.
E-books
E-books are a useful instrument for generating leads. These resources may be provided in return for a customer's email address and are often more in-depth than a straightforward blog article. E-books are fantastic since users can access them immediately, and landing page software helps automate the lead creation process.
Infographics
Infographics provide facts in an attractive visual format. They are ideal for dividing up blog entries with a lot of material since they are often skimmable. Take a look at the OnePageCRM infographic below to learn how to improve a failed sales plan.
Bottom Line
Anything that can be saved as a file is the ideal way to conceive of a digital asset. The sheer number of items in this category and the amount of time you may save by employing them may surprise you.