There are many factors to consider when deciding how to gain more followers on Instagram. Creating better pictures is a good idea; well-captured, top-quality, and creative images will always attract more attention. However, there are other strategies you can apply to increase the number of people who like your photo.
Here are five strategies to gain organically more followers for your Instagram images:
1. Use Relevant and Popular Hashtags
Being aware of hashtags is a great way to increase the number of likes you get per post. While it is important to use hashtags relevant to your business, It is equally crucial to make sure the hashtags you choose are well-known. Utilizing hashtags is an effective way to boost brand recognition and increase business reach.
People searching for particular merchandise through Instagram tend to locate your business page if you've chosen the right hashtags. While you may use as many as 30 hashtags, companies should remain professional and choose three to five relevant tags instead. Using too many hashtags can make your business appear like the most cunning and desperate of marketers.
2. Post at the Right Time
It isn't easy to pinpoint the ideal moment to post on Instagram because it can vary following your time zone and population. Many websites offer contradictory details about the best time to update and when you should not post on your Instagram, which can be somewhat confusing.
We're aware that Instagram users are more engaged during the working week, which means that posts tend to perform well from Monday to Friday. To be more specific, according to Hubspot, the best times to publish on Instagram are Thursday or Monday.
Studies conducted by many other organizations indicate that the most effective times when you can post content on Instagram (for maximum engagement) are between 8 am and 9 pm 2, as well as 5 pm. We believe that testing and error is the most effective method, and every business should play around with times of posting to determine which ones work best for them.
3. Upload Photos of Faces
According to research, photographs that feature human faces are more popular with users. Researchers found that photos featuring humans' faces are 38% more likely to be liked than pictures that didn't have faces. Additionally, they're 32% more likely to get comments.
In addition, having some faces behind your brand can make your company appear more open and welcoming.
4. Upload more images
Take into consideration lighting, angles, and the presentation of your images. As a company, you should be posting less visually appealing content rather than sharing lots of photos that are not high-quality.
When you're trying to promote your business through Instagram, It is crucial to think about the overall image that you are depicting. It is much more likely to get followers or get more likes on Instagram if the content you post is visually appealing.
5. Add Blue Tones to Your Photos
Here's a fascinating fact (and by enjoyable, we're referring to extremely valuable). A study has found that blue photos are given 24% more interest.
Curalate looked at the more than eight million Instagram photos and found that pictures colored with orange or red received the smallest number of likes, whereas images with a blue tint received more attention. The moral of the story? Find a sky or sea as the background for your next photo to get maximum popularity.